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Friday, September 27, 2013

How To Look For Personalized Corporate Gifts

Giving out promotional products to your clients as well as employees is an important marketing strategy. However, with the many types of items available in the market that you can use as promotional gift, finding the appropriate item  that will represent your business can be a daunting task.

What To Consider When Looking For Promotional Products

When looking for corporate gifts that will represent your business, it is important that you choose those that are related to your business niche. For instance, if you have small grocery shop, then giving shopping bags or a food basket is a great promotional gift. On the other hand, if you are running a corporate office, you  can give out luxury personalised pens to your clients and employees.

When giving out promotional items, it is crucial that you determine your reasons for giving them. More than being a good offline advertising strategy, giving out corporate gifts can also help motivate your employees to work harder.  In fact, you can also give them out as rewards to your high performing employees.

Another thing to consider when choosing promotional items for your business is your budget. Unlike other marketing strategies, giving out promotional products can be very expensive and it is important that you only choose those that you can easily afford but will also allow you to achieve your goals.

The best thing about a promotional gift is that there is a myriad of products that you can choose from. You can give out luxury travel bags or simple personalised pens for that matter.

Types Of Promotional Products

There are different types of promotional products that you can give to your clients and employees. However, if you are one of the many employers who have yet to decide which corporate gifts to give, then below are some items that might help you out.

·         Practical gifts – When giving promotional items, it is crucial that you give those that are practical. Practical gifts include personalised pens,  coffee mugs, clocks, drink coasters and memo pads. 

·         Food gifts – If you are running a grocery shop or a restaurant, then giving food-related gifts is a great idea. You can give out food boxes, shopping bags and even food preserves to people. Make sure to put your logo on the gifts so that you can also use them in passive advertising.


·         Special gifts – If you are planning on giving out promotional items because you are going to celebrate a special event in your business, you can give away limited corporate gifts such luxury bags  and wine glasses.

Sunday, September 22, 2013

Stress Balls As Great Promotional Products

Living in modern society is often equated to stress. Stress is one of the major reasons why most people experience health problems such as hypertension and cardiovascular diseases.  Since stress is now considered as an accessory of modern living, there are now different products that are available in the market that aims to reduce the amount of stress people feel. Today, stress balls have become so popular and even companies give them out as promotional items to their clients.

The Benefits Of Giving Stress Balls

There are many benefits of using stress balls as promotional products. In most cases, personalised gifts such as this are made from different types of materials that can easily be grasped and squeezed by the user. One of the benefits of this particular product is that it helps eases tension in the body. Whenever it is  pressed, the muscle undergoes a series of contractions that help one feel relaxed.

Another benefit of using them as promotional products is that they help divert the attention from the root cause of the stress. Thinking too much of the root cause of stress makes people easily loose their focus. By using stress balls, the attention tends to be directed to this tool thereby releasing stress.

One of the most important benefits of using stress-reliever balls as promotional items is that they help rejuvenate the nervous system. Squeezing them often promotes blood to flow throughout the body and eventually to the brain which then helps alleviate the condition of an individual.

How To Get Stress Balls For Your Business

Giving stress balls as promotional products is a good idea but since there are different types of  stress-reliever balls that are available in the market, choosing the right one can be daunting. If you have really decided to give them out as promotional items, the first thing that you need to consider is the type of material from which they are made of. Stress-reliever balls come in different types which include  foam balls, bean bags, gel-filled bags and herbal bags.


Another important thing that you need to consider is the design of  the stress-reliever balls. If you are planning on giving them as personalised gifts, make sure that you invest in a good design of your stress balls. Your personalised gifts should not only look attractive but it should also carry your company logo so that you can use for passive advertisement. 

Thursday, September 12, 2013

Use Customized Products To Advertise Your Brand

There are many types of promotional items that you can give to promote and advertise your brand to your clients. However, if you are looking for sophisticated  items to advertise your company, then you can give customized items.

Customized items as advertising products are effective in drawing the attention of your clients.  They are considered as a valuable token that you give to your clients as a continuous reminder of the products and services that you provide.  However, how do you make them effective advertising products? Below are some tips on how you can use customized products to advertise your brand.

Determine The Type Of Customized Products

There are different types of personalized gifts that you can give to your clients. In fact, the many choices that are available in the market can cause a lot of confusion among many entrepreneurs. For this reason, it is crucial that you determine the type of business that you have. For instance, if your company is all about selling wines and spirits, then you ought to consider giving your clients free wine glasses whenever they purchase wines from you.

Plan Your Logo

In order to remind your clients at all times, the next thing that you can do is to plan your logo. Make sure that the design of your logo is memorable and will complement the overall design of the personal gifts that you plan to buy. Do not just put your logo on your corporate gifts at random but make sure that you put them on an area which is visible to everyone.

Give Them Away In Different Events

It is important to take note that giving promo items and corporate gifts should not be limited only during special events. You can use them as incentives to reward or thank your clients from patronizing your company. You can also give them to promote a particular event that you are planning to organize. For instance, if you are hosting an event, you can serve drinks in customized wine glasses to make  your clients more aware of your company. That way, you will be able to  draw the attention of many potential clients to your company. 


Giving out customized products such as wine glasses and other glass ware are great as they spell out sophistication. In fact, this type of promotional items identifies your company’s high standards which in turn will improve the impression of your company to your many clients.

Sunday, September 1, 2013

Types Of Practical Gifts To Give To Your Clients

Promo items are very practical marketing strategies that have been proven to be effective in improving the brand impression as well as reputation of different companies. However, with the many types of promotional giveaways that are present in the market, choosing practical and effective gifts to clients can be challenging.

Giving practical corporate gifts is very effective because your clients will be using the gifts all the time and this increases  your brand impression as well as customer satisfaction if your clients use your promotional gifts all the time. Below are some examples of practical promotional giveaways that have been proven to be effective in the market.

Promotional Umbrellas

Now that the weather is changing at all times, giving a promotional umbrella to your clients is very important. Clients cannot only use the promotional umbrella to protect them against the rain but they can also use it to shade themselves in the afternoon sun.  However, when you give this kind of promotional product, make sure that you give them umbrellas that are made from quality materials.

Promotional Pens

One of the most practical types of promotional products is promotional pens. This is a cost-effective product  which you can use if you want to expand or improve the brand impression of your business. The best thing about this particular promotional product is that they are very convenient and that your clients can use them all the time to sign documents or do other writing tasks.

Promotional Mugs

Another promotional product that is very popular is promotional mugs. Promotional mugs include coffee mugs, soup mugs and other ceramic mugs. These promo items are favored by many people because they can be used everyday. They can be used to store hot beverages like coffee, tea, milk or chocolate and they can also be used to organize small items in the office desk.

Promotional Sports Accessories

Sports accessories such as custom golf balls, arm bands and duffle bags are very useful.  These sports accessories are great especially if most of your clients are sports enthusiasts. In fact, sports accessories such as custom golf balls are a bit expensive  thus it reflects your utmost care to your clients.

Promotional Bags

Promotional bags such as tote bags and travel bags also top the list of practical promotional items. In fact, promotional bags offer better brand impression to clients and this is the reason why grocery and retail stores give them to their clients.


Using promo items to market  your business is an effective way to make your company’s marketing  strategy successful. It is therefore important to choose promotional giveaways that are practical as well as eye catchy.