The Power Of Promotional Products

Promotional products are considered as one of the oldest forms of marketing strategy. In fact, many businesses spend around $20 billions each year to buy promotional items to give away to clients, employees, suppliers and business partners.  Unlike conventional advertising,  promotionalproducts work on the idea of passive advertising. The logos printed on travel mugs, promotional pens and customized fridge magnets for example are powerful enough to create curiosity to the target market.  So why are promo products powerful marketing strategies? Here are the reasons why this type of marketing strategy is effective.

Promotional Items Work Around The Rule Of Reciprocity

 The efficacy of promo products can be credited to the social norms surround the rule of reciprocity. This means that if someone gives you something, you are bound to give something back. This is the reason why when you give promo items like promotional shirts to your clients, they will also tend to give back by patronizing your business or recommending it to their friends and colleagues.  This is the reason why service-oriented companies love giving promotional items to their clients because they believe that if clients like their freebies, they will end up doing more transactions with them in the future.

Promotional Items Are Compelling

Promotional items are also compelling and they encourage people to make a decision to get products and services. For instance, if you run a travel agency and you give promotional items like travel mugs to your clients to boost your promotional sale, then they will be encouraged to book their next travel with you if they find your offers irresistible.  Promotional items are not only used by businesses but also by organizations that want to launch their cause to society. Charitable institutions give away pins and other promo items to encourage people to join their cause.

Customized Promotional Items Help Boost The Customer Ego

There is really nothing like receiving a promo item that has your name on it. In fact, giving them away can help boost the customer ego. The thing is that people love to see their names on most of their things. It makes them feel special if you print their names on the promotional item and they are likely to use them more compared to other promotional items that do not have their names on them.

There is really no doubt that promotional items are very powerful  marketing strategies and this is the reason why it remains as one of the most popular and sought after marketing strategies in the market today.

Promotional Products Launched Its New Website And More

Promotional products are very effective marketing strategies as they help in promoting brands and companies through passive advertising. This is the reason why there are many companies and organizations that opt for this particular marketing strategy. In one study conducted by Silver Marketing Group, promotional marketing such as giving away travel mugs to clients can help increase the response rates of customers as much as 50%. In another study conducted by Wayne State University, businesses that hand out free promotional items to their clients end up getting higher sales within six months compared with companies that do not give away free promo items.

Because of the preference of businesses to opt for promotional products, the industry of promotional marketing has increased its worldwide revenue. In the recent survey conducted by IBISWorld’s Promotional Products market research in 2013, this industry has generated a revenue of $14 billion USD.  With the increasing number of businesses wanting to get involved in this industry, it is no wonder why promotional marketing is a very competitive industry.

The industry of promotional marketing is a tough industry and companies need to reinvent themselves all the time in order to have more leverage than their competitors. This is the reason why companies like Promotional Products in Australia is raising the bar among its competitors by launching a new website.

We have more than 10,000 promotional items within the website and we add more each day. But what sets our website apart from other competitors is that all of our products can be decorated as well as branded depending to the liking of our clients. The high degree of customization that we allow to our clients’ promotional  products make our brand stands out from the rest.

Promotional Products mission is “to provide the best creative solution, outstanding customer service and prompt delivery to assist our clients in achieving the positive outcomes of making their brands memorable”. This is the reason why aside from launching the company’s new website, we also offer more to  our clients such as free delivery of promotional items like promotional bags all over Australia. We  also offer artwork consultation as well as cheaper prices to make our clients make the most out of their budget.

So for your promotional marketing needs, please do not hesitate to call us at 1-800-2480889 or you can visit us at our website at www.promotionalproducts.com.au. We are more than willing to  help you in any way that we can.

How To Choose Conference Satchels

If you are organizing a conference, then it is important that you include conference satchels in your promotional items inventory which will serve as the kit of the participants that will be attending the event. However, picking the right conference bags can be a daunting task especially if you will be having hundreds of delegates who will be attending the conference.  Thus, below are the tips on how you can find the right tote bags that you can give during the conference.

Consider The Type Of Delegates Attending The Event

It is important that you ask the type of delegates that are attending the event. Are they corporate or blue collar workers? If your delegates are from the corporate market, then you should give out exhibition bags that come with laptop sleeves or small pockets where they can put their gadgets in.  Now if the delegates are blue collar workers, then you should give promotional bags that are more functional for the type of job that they do. On the other hand, it is crucial that you determine what they would use the bag for.  It is important that the conference bags are reused by the delegates so that you can save on your promotional items investment as well as use it to promote your organization or business.

Is The Bag Big Enough To Fit Conference Materials?

Conference tote bags are very convenient because they are the cheapest compared with other types of giveaway bags. However, the problem with most tote bags is that they lack rooms or spaces where delegates can put their conference materials. For instance, pens can easily be lost inside a large tote bag. To solve this problem, it is important that the tote bag should come with several partitions where the delegates can separate small items than big ones.

Does It Cater To The Venue?

When deciding which conference bags you should give as promotional items, it is important that you consider the venue of the event. For instance, if the conference will be held in the city and the delegates will be commuting through public transportation like buses or trains, then you should give conference satchels that are lightweight and collapsible. Now if the conference is an overnight event, you can send delegates overnight bags which also serve as bags where they can pack their clothing.

Planning for your conference bags is easy as long as you follow the tips above. Good luck!

Which Promotional Materials To Include In Your Conference Satchels

Conference satchels are important promotional items that you should prepare if you are organizing a conference, an exhibit or a trade show .  Giving away promotional bags during conferences has been a long-standing tradition  and it seems that events  will never be complete without them. If you are one of the sponsors of the conference, then it is important that you prepare for the delegate bags that you will give out to the participants. Aside from preparing the bags, it is also important that you include other promotional materials inside the bag.   As a general rule, sponsors who have high contribution to the event gets a place in the goodies bags so you should consider it as an honor to have the opportunity to make a good impression on the participants.

Since the conference will be sponsored by a lot of companies, your promotional items in the speakers gifts will compete with those from other companies. So which promotional materials should your company put inside the conference satchels? There is really no definite answer to this question but it is a safer option to give out materials that the delegates can use such as writing materials and souvenirs. On the other hand, below are some of the things that you need to consider to know which materials you should include in the promotional bags.

Determine Your Budget

It is crucial that you determine your budget when planning for promotional materials that you want to include in your promo bag. Set aside a budget for the promo items that you can afford and break it down for every attendee that will be joining the event. Make sure that you choose promo items that will impress the attendees. Never undersell yourself.

Get To Know The Audience

Take some time to get to know the people who are going to be attending the event. Although giving away generic promotional materials is okay, it is better if you make the right impression to the participants. By knowing the demography of the participants, you will be able to use promotional items that they can appreciate.

Go For Fun Promo Items

If you have doubts which items you should include in your trade show bags, then go for those that have fun factor in them. By giving interesting promo items, you will be able to get the attention from the delegates so they can easily remember your business.

Remember that events like conferences and trade shows is not great for educating people but it is also the best event for you to create brand impression to your possible clients. 

Branding Strategies For Conference Satchels

Conference satchels are very handy promotional items that you can give away to events like conferences and trade shows. However, when you give away promotional bags, it is important that you carefully plan its design and your branding strategies. By doing so, you will be able to get the full attention not only from the attendees but also from spectators themselves. There are many branding strategies that you can try when planning for your promo bags so below are the important tips that you need to follow to make the best and the most effective promo bags for any conference that you sponsor.

Consider The Type Of Bag That You Want To Give

There are many types of conference bags that you can give to the delegates of the conference thus it is important that the type of bag will be appropriate for the type of conference that will take place.  For instance,  if it is a conference of participants from the medical industry, then you should give conference bags that will fit the type of people who will be attending the event. It is inappropriate to give away conference bags that are made from canvas bags or flimsy materials.

Consider The Color And Design Of The Bag

You also have to give a good consideration on the color of the conference bags that you want to give out. It is better if you choose conference bags that do not come with loud colors. Choose those that are neutral because they will compliment all of the participants in  the conference.  On the other hand, it is also very important to consider the design of the bag. If the event will be attended by both men and women, then make sure that the promotional items like shoulder bags are designed to compliment both sexes.

Consider The Branding Options

There are many branding options when designing promotionalbags.  It is important to consider the branding options of your conference bags because this will also affect your budget. Branding options is all about determining how you will print the log on the promotional shoulder bags. Your options include embroidery, screen printing and the use of digital transfer.

All of these things are important for the branding strategies of your promotional bags. Remember that conference satchels serve as vessels of promotional items advertising so they should look good in order to attract people to your business or organization.

Why Promo Items Are Effective Marketing Tools

Marketing your business can be a challenging task especially if you are new to the industry and that you have a lot of competitors within the niche.  For this reason, there are many marketing strategies that you can adopt but if you are looking for an effective marketing tool, then giving away promotional products can help your business. There are many reasons why you ought to use promotional products as your marketing strategy and this article will tell you why.

They Help Build Your Brand

Promo items is a great way for you to build your brand. Unlike conventional marketing strategies, promotional items are difficult to miss. For instance, giving away promotional bags that  are decorated with your business logo and details will get a lot of attention from your prospect clients compared to other marketing tools like print ads and TV or radio advertisements. The reason for this is that promo products promote through passive advertisement thus as long as other people see them, they generate brand awareness for your product and company.

They Are Cost-Effective In The Long Run

Most people believe that promo items such as promotional bags are costly marketing tools. However, what most people do not realize is that they are very cost efficient in the long run. You only need to spend a big amount during the initial launch of your campaign and as soon as you are done giving away your promo products, you can expect them to work for you 24/7. On the other hand, if your concern is not having enough money to launch your promotional campaign, then you do not need to worry. Fortunately, there are many promo products that you can get that will not strain too much on your operational costs.

They Are Creative And Attractive Marketing Strategies

Perhaps one of the most important reasons why  promotional products are effective marketing tools is that they are creative thus attractive to most of your clients.  Expensive billboards, radio and TV ads as well as print media cannot compete with promotional products especially if you plan on promoting your business on a local scale. Aside from being creative, they are also very tangible thus making them irresistible to most clients.

Giving away promo items is a great marketing strategy but before you launch this campaign, make sure that you research first and find out the most appropriate promo products that you should give to your clients.

How To Use Promotional Items Effectively

Giving away promotional products is a great marketing strategy any businesses can adopt to improve their reputation and brand exposure.  There is more to promotional items than just  promoting and expanding the exposure of your brand and business.  There are many reasons why you ought to give marketing products to your clients, partners, employees and suppliers and you can be as creative as you when using your promotional products effectively.

Promote Your Product Launch

Before launching your product or your business, you can give away free samples to your prospect clients so that they will have an idea what your new product is all about. Promotional ideas such as this will help you get a stable client base that will patronize your product as well as refer it to their friends and acquaintances.  There are many ways to give your promotional products. You can hand them out the streets or join  an exhibit or trade fair because this will help you reach out to your potential customers.

To Commend Your Employees

Another way of using promotional items effectively is to give them to your outstanding employees to commend them for doing a good job for the company.  The thing is that marketing products are not only restricted to your clients. You have to take note that your employees deserve to be rewarded for their efforts thus you can give promotional gifts to improve their morale as well as reinforce their loyalty to the company.

To Build Good Relationship With Suppliers

When you establish your own business, you need to also establish relationship with your suppliers. You can give  promotional products to your suppliers as a way to express your gratitude. If you give your suppliers gifts , you can guarantee it that they will  also provide you with excellent supplies plus they might also throw in a nice discount for being a good customer.

To Provide Good Memories To Your Clients

If you are running a tourism-related business, then giving away promotional products  such as an Australian souvenir is a great way to provide good memories to your clients. By doing so, you are also encouraging your clients to conduct business with you again in the future.

There are many ways for you to effectively launch your promotional ideas and all there is to it is to use your creativity and make sure that your recipients are placed central in all of your marketing plans. Good luck.