Use Promotional Products To Boost Your Employee Morale

How do you reward your employees for a job well done?  The answer is to give them incentives. However, if your company does not have a good financial standing to give large cash incentives, then the best alternative is to give away promotional products as corporate gifts.

Giving away corporate gifts to your employees will definitely boost their morale but before you do this, it is important that you know the art of giving away promo items as a reward for the performance of your employees. You cannot just give random items to your employees and expect them to be happy. Thus, this article will discuss how you can use promo items to boost the moral and performance of your employees.

Give Useful Promotional Products That Will Not Remind Them Of Work

If you want to reward your employees with promotional products for their performance and hard work, then do not give them something that will remind them of work. The purpose of giving them promo items is that you want to acknowledge their hard work. If you give them something that will remind them of work, then they will not be excited in receiving the free gift.  The best promotional ideas to reward your employees include gift certificates to a local spa, a dinner for two at a posh restaurant or an electronic gadget like an mp3 player.

Offer Expensive Corporate Gifts To Deserving Employees

In order to boost employee morale, it is important that you give promo items that are expensive as a reward only to deserving employees. By using promotional products as part of your reward system, you will be able to make your employees more interested to work hard because they will get incentives by the end of the month. Examples of expensive corporate gifts may include golf clubs, appliances or a free trip to a local destination. The thing is that promotional gifts should only be obtained as a prize for your employees’ hard work.

Giving corporate gifts as incentives is a great way to encourage your employees to improve their work performance. There are many promotional ideas that you can use in order to reward your employees for their rendered services but it is important that you also determine if your company can afford to buy such rewards to your employees.  If yes, then you should give them something to show to your employees that you value them in your company.

Popular Promotional Products In 2013

Promotional products are now considered hype when it comes to effective marketing strategies. In fact, most entrepreneurs wanting to promote their business to their clients use promotional advertising by giving away corporate gifts for free. Now if you are an entrepreneur and you want to take advantage of using promotional items to promote your business, then  below are the most popular promotional gifts in 2013.

Desktop Buddies

Personalised gifts such as desktop buddies are now becoming more popular today. Examples of such promo item include pens, calculators, mouse pads, note pads and other items that you will normally find in a desktop work station. Although these promotional products are very simple, they are very functional and that most people use them. Since there is a high chance of your items being used by your clients, you have to put your company name as well as business information on the promo items and they will opt to contact your than your competitors.

Calendars

A house will never be complete without a calendar. The classic calendar is still a popular giveaway this year. Although most of use rely in our gadgets to remind us of the date, there are still many people who do it the old fashion way. When giving calendars as promotional advertising tool, make sure that you give new calendars three months before the new year starts. In fact, most companies give out calendars as personalised gifts because it is an indispensable item in any home. Make sure that you include your business information on the calendar so that your clients will be able to remember you whenever they need your services.

Small Devices

Giving away small devices as promotional advertising gifts is also popular this year. Examples of such promotional products include USB flash drives, projector pens, mini radios, LED flashlights, solar charges, desktop clocks, pedometers and calculators to name a few. These promotional products might be expensive but they are really effective in getting your message across your clients.

Personalized Hygiene Kits

Other popular personalised gifts that you can give to your clients are hygiene kits. Hygiene kits include toothbrush, towels, soap, lotion and hand wash soap. What makes them great is that they are very functional and that people always find ways to use them wherever they may be.

Giving away promotional gifts does not require you to give away expensive items. The trend this year is simplicity and functionality so go ahead and invest in these promotional products. 

Supplement Your Advertising Campaign Using Promotional Products

Entrepreneurs who want to make their business successful rely on advertising campaigns to draw in a lot of clients. Conventional advertising campaigns include the print media, TV and radio advertisements to promote a particular product or business. Although these marketing strategies are effective, they can only reach a limited number of people so if you want to boost your advertising campaign, you should supplement it by giving away promotional items.

Today, promotional products are very popular marketing strategies used by many companies in order to improve their brand exposure and impression to their clients. What makes this particular advertising strategy a great complement with your current marketing campaign is that  it helps you get recognition from your clients by passive advertisement which means that you do not need to spend more money after your launch your advertising gifts.

Which Advertising Gifts Should You Give Away To Promote Your Business?

With the many types of  business gifts that you can give away to promote your company, choosing the right one can be a challenging task. The basic rule when giving away promotional items is that you need to make sure that the item reflects the type of business that you have. For instance,  if you run a small grocery shop in your neighborhood, then giving away a free canvas shopping bag is a great option.  It is important to take note that promo products should be related to your business niche so that your clients will remember you through association.

Use Generic Promotional  Items That Have Broad Mass Appeal

If  the target market for your business is not restricted to a particular age group, then you need to give advertising gifts that are generic but have broad mass appeal. This means that you should give items that are well-accepted by different age groups. Examples of generic business gifts include fridge magnets, coffee mugs, pens and notepads to name a few.

Give Promotional Products During Special Events

Whether your company is attending a business expo or celebrating your anniversary, giving out promotional products as advertising gifts is a great idea. In a business expo,  a large number of people – mostly prospect clients – will be attending thus it is important that you give them something that will grab their attention and business gifts is certainly one of them.

Giving away business gifts as a supplement to your current marketing campaign will definitely help you gain a lot of exposure for your business. For this reason, it is important that you carefully plan which promo gift you should give to your clients. 

Promotional Items For Food Lovers

If you are running a grocer, then most of your clients must probably love cooking and eating. Now if you want to promote your business to more people, then you can give promotional items that matter. In most cases, grocers give out the usual promotional bags in order to promote brand awareness to their prospective customers. However, didn’t you know that you can give creative promotional gifts to your clients aside from the usual bags? Below are some great promotional gifts grocers can give to their seasoned clients.

Kitchen Tools

Giving food-related promo items is a great idea. Almost everyone who loves to cook or eat enjoy receiving new items that they can add to their kitchen. Kitchen tools include small weighing scales, knives, measuring spoons, bottle openers and mason jars.

Kitchen Decors

Similar with corporate gifts, shop owners will have more chances of drawing attention from their clients if they give something that are unique. Aside from giving kitchen utensils, how about giving your customers gifts that that they can use to decorate their kitchen or dining room? There are plenty of personalized gift items that you can give to your customers which include personalized cookie jars,  place mats, rooster clock or a pot of herbs  to make their kitchen look more attractive.

Safety Devices

The kitchen is an area that is highly prone to accidents. People can easily cut their fingers with a sharp knife or burn themselves while operating the stove.  For this reason, promotional items such as a first aid kit are very helpful. In fact, giving out first aid kits give the impression to your clients that you are concerned about their welfare.  Giving such corporate gifts will improve customer satisfaction.

Basket Of Goodies

If you want to give something really special for your customers, then you can give a basket of goodies. Those who love to cook or eat will definitely enjoy getting a basket of goodies that contain random foodstuffs such as cookies, a bottle of fresh coffee beans, chocolates as well as other treats.  Moreover, they can also  recycle the basket  to organize things in the kitchen.

Giving promotional items to food lovers is not such a difficult task. In fact, food lovers will be happy with receiving just about any kinds of free stuffs as long as they are related to the kitchen and food. Thus, if you are running a grocer, then there are many ideas that you can use when giving promo items to your customers.

Start Planning For Your Christmas Corporate Gifts Now

Christmas is only a few months away but this is the best time to start planning for your Christmas corporate gifts. There are different types of promotional gifts that you can give this coming holiday season and choosing the right one can be downright confusing. The thing is that planning for your Christmas promotional products need not be difficult even if you have many options to choose from. Below are some great tips on how you can choose the best promotional gifts for this Christmas.

Determine Who The Recipients  Are

Corporate gifts are not only given to your best clients but they can also be given to your employees as recognition for their hard work and goof performance. When giving promotional gifts, it is important that you determine who the recipients are so that you will be able to give appropriate promotional products to them. For instance, if you are  going to give away promo gifts to your employees for the excellent job that they have rendered in your company, then you can give them a free spa gift certificate so that they can pamper themselves.

Determine The Purpose Of Giving Corporate Gifts

There are many reasons why you are giving away promo gifts and these may include thanking your clients for their patronage for the past years, to promote a particular product to your clients or to advertise your company. Determining the reasons why you are giving away advertising products this Christmas is very important so that you will be able to plan the design of your marketing products.

Determine Your Budget

One of the most important things to consider when giving our marketing products as promo gifts is your budget. You  may be so preoccupied about giving thoughtful promotional products to your clients that you might not notice your other financial obligations. It is important that you set a budget and work with it when it comes to planning the right advertising products that you will give away to your clients this Christmas.

Christmas is a time for your company to give back to your employees and your clients thus giving them marketing products masked as corporate gifts is essential in improving your relationship with the people around you. With the many kinds of advertising products you can use as corporate Christmas gifts, finding the right one should not be difficult for you. All there is to it is to follow the tips given in this article and you are all set.

Promotional Items: Best Business Building Tools Today

Using promotional products can be very beneficial for your business. In fact, they are considered as the most important marketing strategies that entrepreneurs can use in order to cash in business opportunities or when expanding a business. Unlike conventional marketing strategies, promotional items offer more benefits and they are also very versatile.  So if you are still deciding whether you should give promo items to your clients or not, then below are some of its benefits that will help you decide.

Promotional Items Help Make Your Business Grow

If you want to take your business into a whole new level, then giving away free promotional items as marketing products is a good choice. If you give quality promotional gifts to your clients, chances are that you will have better chances of securing new business deals. What makes promo items great is that clients easily associate the promotional items to your company especially if you have given them something that they are using all the time.

Promotional Gifts Are Cheaper In The Long Run

Most people think that promotional products are  expensive thus they opt for the conventional marketing strategies. However, promotional gifts as marketing products allow you to passively advertise your company and brand for a long time. Moreover, even if you do not use conventional advertising methods, you can still get brand exposure either from passive advertisement or by word of mouth from your clients.

Promotional Gifts Are Great In Enhancing Your Business Image

If you want to improve your image to your clients, then giving promotional products is a great idea. In most cases, promotional gifts are perceived by many as thoughtful gifts and even if you give away a free simple pen or a coffee mug to your clients, they will automatically think that you are always thinking on  how to provide quality service to them thus this will create a positive image on your business.  Aside from giving them to your clients as marketing products, promotional gifts can also be given to your employees in recognition of their deeds and good performance rendered to the company.

Keeping ahead with your competition can be tough but if you use marketing products to promote your brand image, then you will have better chances of being able to make your business more successful in the future. There is a myriad of choices of promo items that you can give to your clients and it is important that you choose the one that will properly represent your business.

How To Plan The Best Promotional Strategy For Your Business Using Promotional Products

Similar with any type of marketing strategies, giving out promotional products for free  can always make your offline marketing campaign successful. However, there is more to just giving out promotional items to make your business successful. It is important that  you know how to plan a great promotional strategy for your business using promotional products.

Research Your Target Market

The most important that you need to consider is to do research on your target audience. When you plan your marketing ideas, it is important that you always prioritize your target market. Make sure that you determine the demography of your market, their geographic location, their general interests as well as their market behavior so that you can plan your promotional strategy properly. It is important to take note that different audiences require different marketing strategies thus it is important that you conduct market research first before launching your promotional product campaign.

Choose The Perfect Promotional Items That Will Fit Your Market

Once you have already determined your target market, the next thing that you need to consider is to choose the perfect business gifts that your audience will truly appreciate. On the other hand, it is also important to consider the overall design of the promotional products that you want to give because the overall appearance plays a big role whether your target audience will opt to choose your promotional gifts or not.

When planning for the type of promotional products that you want to give, it is important to include your budget.

Plan A Distribution Program Of Your Promotional Items

It is important to take note that you plan a strategy on how you will give your business gifts to your prospective clients. There are many events that you can join where you can give your business gifts for free in events like Sunday markets and expos. You can also give promotional items during special events such as company anniversaries. When planning for the distribution program, it is crucial that you also let the recipients or clients know what they need to do in order to be able to get   the free promotional gift. It gives them a sense of pride in achieving something for free by exerting a certain amount of effort.

Follow Up Your Marketing Strategy

In any type of marketing ideas,  it is always crucial  that you follow up your marketing strategy. Although giving out promotional items can make your business successful, it is hard to support this claim if you cannot measure your success. Make sure that you create a survey whether or not your marketing ideas are effective among your clients. By doing so, this will help you decide whether your strategy by giving out promotional gifts is effective or not.