Inexpensive Promotional Products: A Great Alternative To Raise Brand Awareness

Promoting your business can take a lot of toll in your resources. When promoting your brand, you are not only limited to using mass media but also other strategies including promotional products. Giving away promo items is a great marketing strategy if you are still a new company and you want to establish your brand in the local market. However, this does not mean that it is cheaper than TV advertisements. In fact, there are many  entrepreneurs who spend twice as much on their promo products than on creating TV ads. Although this may be the case, there are still ways for you to take advantage of promotional advertising and your best course is to use inexpensive promo items.

Why Use Inexpensive Promotional Items

Just because promotional products are cheap does not mean that they are no longer effective. There are many inexpensive advertising gifts that you can choose from and most of these items are classic and timeless promotional gifts. Examples of these products include pens, calendars, mugs and fridge magnets. The best thing about these products is that they have been tried and tested by time to rouse the curiosity of your customers. Other entrepreneurs give away samples of their products as a form of promotional advertising so that people can try them out for free and see if they like them. The reason why we use cheap promotional items is to test the market. If people receive your products warmly then great. If not, then you only lost a little by investing on them.

How To Make Cheap Promotional Products Effective?

Cheap promotional products are usually common items that people already have. As mentioned earlier, great examples  are your usual calendars, pens and mugs but how do you make these trivial and mundane items effective? The answer to this question is to design them professionally. Make sure that you add your company logo to the promo item and also make sure that the item is related to your business so that people can easily associate it to your brand.  Just because they are cheap does not mean that you should be contented in having a sloppy design of your promotional items.

Once you have already  decided the cheap advertising gifts to give to your clients, you can then plan your distribution. The best way to hand them out is to join trade shows, product launch and even job fairs because of the high volume of traffic that might be converted to potential customers in the future.

How To Add More Value To Your Promotional Items

Promotional items are  great marketing strategies that are considered as better alternative to mainstream advertising. Unlike mainstream advertising campaigns, giving out promotional products can help improve your brand impression as well as your sales leads. For instance give out free bags as novelty gifts to your customers will help you spread the word to other people because your clients unknowingly expose your  business using your promo products.

Wile giving out promotional items as advertising gifts is already an effective marketing strategy, there are still ways for you to add more value to your promo products. Adding value to your business gifts is a great way for you to attract more clients to your business and below are some great ways on how you can add more value on your promo products to make them more effective in helping you reach your goals.

Personalize The Promo Items

Whether your promotional products are cheap or not, giving out personalized items indicate that you care for the recipient of your items.  Moreover, the recipient of the promo items will more likely use the free gift as a way of thanking you for your effort. There have been many studies that indicate that while advertising gifts are effective marketing strategies, most of them end up in the storage shelves or are thrown out by the end of the year. For instance, if you give out coffee mugs that have been printed with the client’s name then your client will less likely throw  the item away. Although it is more expensive to make personalized promotional items, you will still reap more benefits than giving out random and tasteless stuffs to your clients.

Give Appropriate Business Gifts To Each Of Your Client

Most companies have the tendency to give generic novelty gifts to their clients to save time and money in the production. However, you have to take note that different clients have different interests so it is important that you give promotional products that are appropriate to each of your client. For instance, if you own a grocery shop, then you must have a lot of clients from all age groups that come to your establishment. For each age group, it is important that you prepare different novelty gifts. For instance, if one of your shoppers is a woman, then giving her a packet of lotion is an effective promo item while you can give your male shopper a utility knife.

Advertising gifts are already effective enough in promoting your business but the way you use them can add more value. By using your business gifts appropriately, you will be able to fast track the success of your business using this wonderful marketing strategy.

How To Add More Value To Your Promotional Items

Promotionalitems are  great marketing strategies that are considered as better alternative to mainstream advertising. Unlike mainstream advertising campaigns, giving out promotional products can help improve your brand impression as well as your sales leads. For instance give out free bags as novelty gifts to your customers will help you spread the word to other people because your clients unknowingly expose your  business using your promo products.

Wile giving out promotional items as advertising gifts is already an effective marketing strategy, there are still ways for you to add more value to your promo products. Adding value to your business gifts is a great way for you to attract more clients to your business and below are some great ways on how you can add more value on your promo products to make them more effective in helping you reach your goals.

Personalize The Promo Items

Whether your promotional products are cheap or not, giving out personalized items indicate that you care for the recipient of your items.  Moreover, the recipient of the promo items will more likely use the free gift as a way of thanking you for your effort. There have been many studies that indicate that while advertising gifts are effective marketing strategies, most of them end up in the storage shelves or are thrown out by the end of the year. For instance, if you give out coffee mugs that have been printed with the client’s name then your client will less likely throw  the item away. Although it is more expensive to make personalized promotional items, you will still reap more benefits than giving out random and tasteless stuffs to your clients.

Give Appropriate Business Gifts To Each Of Your Client

Most companies have the tendency to give generic novelty gifts to their clients to save time and money in the production. However, you have to take note that different clients have different interests so it is important that you give promotional products that are appropriate to each of your client. For instance, if you own a grocery shop, then you must have a lot of clients from all age groups that come to your establishment. For each age group, it is important that you prepare different novelty gifts. For instance, if one of your shoppers is a woman, then giving her a packet of lotion is an effective promo item while you can give your male shopper a utility knife.

Advertising gifts are already effective enough in promoting your business but the way you use them can add more value. By using your business gifts appropriately, you will be able to fast track the success of your business using this wonderful marketing strategy.

Supplement Your Advertising Campaign Using Promotional Products

Entrepreneurs who want to make their business successful rely on advertising campaigns to draw in a lot of clients. Conventional advertising campaigns include the print media, TV and radio advertisements to promote a particular product or business. Although these marketing strategies are effective, they can only reach a limited number of people so if you want to boost your advertising campaign, you should supplement it by giving away promotional items.

Today, promotional products are very popular marketing strategies used by many companies in order to improve their brand exposure and impression to their clients. What makes this particular advertising strategy a great complement with your current marketing campaign is that  it helps you get recognition from your clients by passive advertisement which means that you do not need to spend more money after your launch your advertising gifts.

Which Advertising Gifts Should You Give Away To Promote Your Business?

With the many types of  business gifts that you can give away to promote your company, choosing the right one can be a challenging task. The basic rule when giving away promotional items is that you need to make sure that the item reflects the type of business that you have. For instance,  if you run a small grocery shop in your neighborhood, then giving away a free canvas shopping bag is a great option.  It is important to take note that promo products should be related to your business niche so that your clients will remember you through association.

Use Generic Promotional  Items That Have Broad Mass Appeal

If  the target market for your business is not restricted to a particular age group, then you need to give advertising gifts that are generic but have broad mass appeal. This means that you should give items that are well-accepted by different age groups. Examples of generic business gifts include fridge magnets, coffee mugs, pens and notepads to name a few.

Give Promotional Products During Special Events

Whether your company is attending a business expo or celebrating your anniversary, giving out promotional products as advertising gifts is a great idea. In a business expo,  a large number of people – mostly prospect clients – will be attending thus it is important that you give them something that will grab their attention and business gifts is certainly one of them.

Giving away business gifts as a supplement to your current marketing campaign will definitely help you gain a lot of exposure for your business. For this reason, it is important that you carefully plan which promo gift you should give to your clients.